Angie's List advertising

[FJR]

I just calculated mine, .008%. There is a Chicagoland tree care company around here that has to clear 1 million a month just to cover overhead. I can only imagine what their advertising costs are.

 

[Bodean]

Wow, a million dollar nut. Good lord.

 

[jefflovstrom@sb]

No yellow pages, no Angie, no advertising. Just massive request for bids.

 

[Rborist1]

How is that possible?

 

[sotc]

They sell tree "protection", everyone in a 6 block radius pays...

 

[CurSedVoyce]

HA!

 

[treesmith]

I had t-shirts made up last year that I wear all the time (except on Carl's job), and I hand out cards. Other than that I have no advertising. Mine's mostly word-of-mouth. After 26 years, folks know I'm in the business. Oh, I do have signs on the truck. I've gotten a few calls from them.

 

[jefflovstrom@sb]

How is that possible?

We dont do residential and we market. Yeah, we do 1 year to 5 year contracts. Total inventory and specs per year. Plus some of the bid requirements are a ISA Cert Arb, and being a TCIA Accredited. Basically, chose your market.

 

[Mr. Sir]

Seems like a matter of semantics. Isn't marketing akin to advertising? Do you spend money on marketing?

 

[Rborist1]

No residential at all?

 

[jefflovstrom@sb]

If we do a residential job, its usually because its part of an HOA or someone we know.
Yeah, gotta pay for marketing,

 

[sotc]

So what types of marketing do you do?

 

[Al Smith]

Tom spends a tidy sum both for the yellow pages plus the local newspaper .He claims it's worth it .

 

[bonner1040]

The company i work for gets 90% of its business from angies list. we had over 50 positive reviews last year. it seems to work well for us.