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Just to be sure you picked it up as I meant it, you got Legit with a capital L.

Does that not reinforce the idea that your are too much of the "anonymous tree guy", Unless you're plenty booked up. "Another anonymous tree guy" is what I say to myself when I see iron going down the road with no useful signage, or no signage at all. You're Legit, Brendon. Some guys dodge...

Visual aid... large web address up high. visible over traffic, and in parking lots. Market Presence. I have a much smaller market, however, I may have a similar service area size, and I get people mentioning having seen my trucks. Catch their eye with a wrap and your logo, and pertinent details...

A large TreeCareLA.com across the top. Seen over traffic.

Wrap. Signs won't last forever, but I've had good luck for a long time with mid grade vinyl on a less than ideal paint job.