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Chris's answer is thoughtful and no doubt true, but it seems a tad too polished like it has been said many times before. Could have a negative effect. I agree with Mick in a sense about wasting words, or a least keeping it simple, like saying that price generally equates with quality of work...

Of course you don't have to wait to see if the customer will be wanting to mess you around later with some cheaper estimate that they have received. You can look them in the eye and right out tell them that they can find cheaper, and maybe where. A little reverse psychology can work in your...

You could fairly easily show examples where better equipped makes for a quicker job, but looking at Brendon's set up, I don't think that is what is being discussed. Are we talking about a few dollars more or less one way or another, or a substantially cheaper estimate given by another company...