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One of my confidence lines I use. "Fish in a barrel". I like watching it sink in, and the lightbulb come on as they think "This is the guy we want".

That's the smart way of doing it for sure. Sometimes I consult for free, but I still think it pays off in the long run.

If it's that many trees, which isn't common here for a private residential job, then I'll charge if they want me to write up a prescription/assessment of what needs to be done. I've done a lot of assessments/inventory on multi tree sites and just charge accordingly.

Yup, like the others. I'll gladly consult for free and fill a estimate form along the way. Hell I've 'consulted' my way right out of work before too, which in some minds might seem like a complete waste of time, but really it isn't. I'll move someone along if a bid is dragging, or I may...