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I get calls from those folks about once every 2 weeks. They say I'm not ranking on the first page for like "landscaping" ... So I ask them right off what else I do for a living. And they can't answer that I do drainage, photography, networking in redwood country, etc.. So I mention next that...

Was chatting with our older son two days ago about website rankings. He builds sites but doesn't tweak for rankings really. Just builds and does code. We were chatting about how Google evolved. Used to be that "Content was King" and there was emphasis on inbound links from other sites before...