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I find this is the easiest way to make people understand that it cost something for us to go to their place, without it becoming too complicated for someone in the office.

mobilization, I like that!

Not really because you add te transport/dump fees. So they can pick and choose which ever items and the add the 300$. If they only choose the 100$ item, it cost them 400$ but if they go with the more expensive item, it cost the same that you had originally quoted anyway, in this case 1200$ +...

What about a line item titled "transport" or "travel time" or "dump fees" . You could knock off your travel cost from the most expensive item and still be winning along the line everywhere. Item A 1200$ Item B 300$ Item C 100$ Transportation/Dump fees 300$ This would make it more clear that...