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Your hourly target figures should be based on profit and overhead. Don't look at the equipment and say "well I should be getting this much". Look at your cost to operate and the money you are targeting on top of that for quality of life, and bid from there. I used to bid work based on what I...

People often forget its a free market. Unless you are the one and only tree service in your region, people are free to shop around for the company or price that best suits their needs. When you are showing up on time for estimates, keeping a reasonably tight schedule, and are doing professional...

Don't ever reduce your rates because you are well equipped. That's like saying "Ive busted my balls to get somewhere and now I want to make less money for having done so". Reduce your rates if you find that you aren't competitive and don't have a solid customer base to rely on. If you are...