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You mention your services. What about specialization? Poor access climbing work... Our skilled, climbing Arborists can protect your special landscape features using modern, low impact methods.

Tree support systems...sounds like they are for "splitting or cracked trees". Preventative. Are you using Rigguy? Something more like " we offer both modern 'static' and 'dynamic' tree supports systems, as dictated by the need of the individual tree. It sounds like dynamic is modern and...

People might better understand 'rope and harness' climbing techniques over 'rope and saddle'. Spurless? Sell it.

Yes, Eric. Several places it is ISA certified arborist. Its a title of a credential. Possibly at the first/ most likely place for it to be seen write International Society of Arboriculture (ISA) Certified Arborist. I looked at the isa website, No hyphen.

Looks really good. I might choose ISA-Certified Arborist over ISA certified arborist. You might mention ANSI A300 Professional Pruning Standard or whatever the right verbiage is. You have a link about professional pruning, but don't mention the actual standard. So many industry people don't...

Makes a lot of sense. I'm tired of dealing with "I want it now" people with Google. Nextdoor.com is a good combo of the two, for me, in my market. Yesterday's day long hourly pruning job, plus a $150 tip, came from my customers recommending me on Nextdoor. Today's day-long mini-loader work...

Do you need to get a lot of random calls? In my estimation, if you are largely a word-of-mouth company, internet advertising is over-rated. I'd much rather have a friend of a friend, than everyone shopping around. Depends on your work load, compared to what you can handle. Being small time...