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Maybe incorporate something from the word Dendrophobia? I'm thinking of making up some stickers that say "We treat dendrophobia" or something like that.

Since most of my career has been working as a solo act focused on subcontracting (along with any referral work), I took the advice of a good friend when starting out. He asked me "What are you selling?" And the answer was ME. I am the business. So therefore my name should take the central...

Just be wary of people who give you the line about "I can give you tons of work so I want you to do this real cheap." We all have had those type of clients and they do nothing except use you up as long as you are dirt cheap. The first time you are $100 more than the next guy they quit calling...