Are you using a business Facebook page?
I'd thought of hitting a college kid to update it an hour or two, here and there. I've got a couple as neighbors.
A quarterly email blast would do a lot.
Helpful seasonal tips and education. Highlight some nice trees you've worked on and add details (this ornamental blahblahblah has a nice mature _______ shape, sized _________ by ________, providing visual interest in winter with its bright red bark...
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