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As you know the PHC visits are based on need and how much money they need or want to throw around. High end residential is my market so it's fairly easy. Yearly or every other year pruning is simply part if the package. I sell it as the less cuts and damage we have to inflinct in a given year...

PHC with scheduled visits ie recurring income. Word of mouth and referrals will hopefully bring in more and more when your climbing, pruning, etc work is running thing. Also include a yearly or whatever pruning visit for PHC customers. I save a bunch of these for winter billable hours.