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Yep, Adwords is where its at. I pay my guy $70 a month to manage it, he monitors what search terms are bringing the clicks etc and makes changes accordingly. I have my daily limit set to $20. Its really flexible, if you book out with work and you know you need to leave town for a bit you just...

A good online marketing guy can be a total game changer but they are rare- sooo easy to be ripped off with online marketing. I pretty much agree with everything else mentioned so far. Lucky those clients that seem to ring a different company every time are in the minority...