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"This coupon can not be combined with any other sales, offers or promotions." So only applies to regular priced items, but that still damn good if you combine it with the 100 for 75 gift certificates. You're looking at 35% off regular priced stuff.

You can't use the 10% code to purchase the gift certificates, BUT you can use it when you place your gear order using those certificates. So essentially saving 35% off nearly everything in the grand scheme.